Interface GetAllCpcAdsHourlyPerformanceResponse

Type Declaration

• broad_conversions: number

  Broad conversion rate (Ad orders / total clicks) - any item from the same shop gets purchased

• broad_gmv: number

  Total broad sales generated from ads over a 7-day window (any item from the same shop)

• broad_item_sold: number

  Items sold within 7 days after clicking on the ads (any item from the same shop)

• broad_order: number

  Broad conversions - buyer placed an order within 7 days after clicking on the ads (any item from the same shop)

• broad_roas: number

  Broad ROAS - Ad GMV/Ad Expenditure (any item from the same shop gets purchased)

• clicks: number

  Total number of clicks on the Ad

• cost_per_conversion: number

  Cost per conversion - ad's average cost per sales conversion

• ctr: number

  Click-through rate (Clicks / Impressions)

• date: string

  Date the performance record belongs to (DD-MM-YYYY format)

• direct_conversions: number

  Direct conversion rate (Ad orders / total clicks) - item gets purchased from the clicked ads

• direct_gmv: number

  Total direct sales generated from ads over a 7-day window (item gets purchased from the clicked ads)

• direct_item_sold: number

  Items sold within 7 days after clicking on the ads (item gets purchased from the clicked ads)

• direct_order: number

  Direct conversions - buyer placed an order within 7 days after clicking on the ads (item gets purchased from the clicked ads)

• direct_roas: number

  Direct ROAS - Ad GMV/Ad Expenditure (item gets purchased from the clicked ads)

• expense: number

  Ad expenditure

• hour: number

  Hour the performance record belongs to

• impression: number

  Number of times buyers see ads