Average selling price = Sales ÷ Units Sold. It measures average sales per unit.
Currency code used for all monetary metrics in the summary. When multiple regions are requested, the summary currency is always USD. When exactly one region is requested, the summary currency follows that region's requested currency.
Item conversion rate = Units Sold ÷ Product Views.
Items Per Order = Units Sold ÷ Orders. It measures the average number of items sold per transaction.
Number of orders divided by total number of product clicks over the selected time period. This metric is only available after 31/12/2023.
The number of placed orders, including unpaid orders.
Total number of times your item cards were clicked over the selected time period, on both App and PC. This metric is only available after 31/12/2023.
The number of visits to the product page.
Total order value (paid and unpaid) within the selected time period, reflecting the sales amount received by sellers after deducting seller rebates.Note: This value includes sales from cancelled and return/refund orders.
Total number of unique visitors who viewed your shop or product pages over the selected time period. Multiple views by the same visitor are counted as 1 unique visitor. This metric is only available after 31/12/2023.
The number of units associated with the orders placed, including unpaid orders.
Average Basket Size = Sales ÷ Orders. It measures average sales per order.