Average ATP% of all-GMV SKUs over a rolling 30-day period in the selected timeframe, the data will begin from 2023-10-01.
Average daily ATP% of top 80% GMV-contributing SKUs in the selected timeframe, the data will begin from 2023-10-01.
Average ATP% of top 80% GMV SKUs over a rolling 30-day period in the selected timeframe, the data will begin from 2023-10-01.
Average Basket Size = Sales ÷ Orders. It measures average sales per order
Average selling price=Sales ÷ Units Sold. It measures average sales per unit.
currency code used for all monetary metrics of this shop item
The number of placed orders, including unpaid orders.This includes flash sales done by seller and platform.
Total flash sale order value (paid and unpaid) within the selected time period (done by both seller and platform flash sale), reflecting the sales amount received by sellers after deducting seller rebates. Note: This value includes sales from cancelled and return/refund orders.
The number of units associated with the orders placed, including unpaid orders.This includes flash sales done by seller and platform.
Item conversion rate = Units Sold ÷ Product Views.
Items Per Order = Units Sold ÷ Orders. It measures the average number of items sold per transaction.
Number of orders divided by total number of product clicks, over the selected time period. This metric is only available after 31/12/2023
The number of placed orders, including unpaid orders.
Total number of times your item cards were clicked over the selected time period, on both App and PC. This metric is only available after 31/12/2023.
The number of visits to the product page.
Total order value (paid and unpaid) within the selected time period, reflecting the sales amount received by sellers after deducting seller rebates. Note: This value includes sales from cancelled and return/refund orders.
Shop identifier.
Shop name.
Shop region code.
Total number of unique visitors who viewed your shop, product detail pages, or item cards in Live or Video over the selected time period. Multiple views of one page by the same visitor is counted as 1 unique visitor. This metric is only available after 31/12/2023
The number of units associated with the orders placed, including unpaid orders.
Total number of unique buyers who applied your vouchers at least once, in all placed orders over the selected time period.
Cost to Income Ratio (Voucher Cost/Gross Sales) measures the cost of vouchers relative to the revenue generated by the voucher from the sales of your shop's products.
Total cost of vouchers applied at checkout, including shipping fees and excluding other promotions, over the selected time period.
Total value of all placed orders using your vouchers, including shipping fees and excluding other promotions, over the selected time period.
Usage Rate = Vouchers Redeemed / Vouchers Claimed * 100%
Average daily ATP% of all GMV-contributing SKUs in the selected timeframe, the data will begin from 2023-10-01.