Shopee SDK API Reference - v2.8.0
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    Interface GetAllCpcAdsHourlyPerformanceResponseDataItem

    GetAllCpcAdsHourlyPerformanceResponseDataItem sub-interface for GetAllCpcAdsHourlyPerformanceResponse

    interface GetAllCpcAdsHourlyPerformanceResponseDataItem {
        broad_conversions?: number;
        broad_gmv?: number;
        broad_item_sold?: number;
        broad_order?: number;
        broad_roas?: number;
        clicks?: number;
        cost_per_conversion?: number;
        ctr?: number;
        date?: string;
        direct_conversions?: number;
        direct_gmv?: number;
        direct_item_sold?: number;
        direct_order?: number;
        direct_roas?: number;
        expense?: number;
        hour?: number;
        impression?: number;
    }
    Index

    Properties

    broad_conversions? broad_gmv? broad_item_sold? broad_order? broad_roas? clicks? cost_per_conversion? ctr? date? direct_conversions? direct_gmv? direct_item_sold? direct_order? direct_roas? expense? hour? impression?

    Properties

    broad_conversions?: number

    Ad orders / total number of clicks on the Ad. (the item gets purchased as long as there are other items from the same shops got click.)Please kindly note that the broad conversions in the API reflected to Seller Center Shopee Ads Module FE is Conversion Rate

    broad_gmv?: number

    Total sales generated from Ad over a certain time frame (the item gets purchased as long as there are other items from the same shops got click.)

    broad_item_sold?: number

    item sold within 7 days after clicking on the ads.(the item gets purchased as long as there are other items from the same shops got click.)

    broad_order?: number

    Buyer place an order within 7 days after clicking on the ads; (the item gets purchased as long as there are other items from the same shops got click.)Please kindly note that the broad_order in the API reflected to Seller Center Shopee Ads Module FE is Conversions.

    broad_roas?: number

    Ad GMV/Ad Expenditure. (the item gets purchased as long as there are other items from the same shops got click.)

    clicks?: number

    Total number of clicks on the Ad

    cost_per_conversion?: number

    (Cost Per Conversion) Ad's average cost per sales conversion

    ctr?: number

    Ctr, click-through rate measures how often shoppers who see an ad end up clicking it. CTR = Clicks / Impressions

    date?: string

    This is the parameter to indicate which date the performance record belongs to.

    direct_conversions?: number

    Ad orders / total number of clicks on the Ad. (item gets purchased from the clicked ads.)Please kindly note that the direct_conversions in the API reflected to Seller Center Shopee Ads Module FE is the Direct Conversion Rate

    direct_gmv?: number

    Total sales generated from Ad over a certain time frame Typically 7 days. (item gets purchased from the clicked ads.)

    direct_item_sold?: number

    item sold within 7 days after clicking on the ads. (item gets purchased from the clicked ads.)

    direct_order?: number

    Buyer place an order within 7 days after clicking on the ads (item gets purchased from the clicked ads).Please kindly note that the direct_order in the API reflected to Seller Center Shopee Ads Module FE is Direct Conversions.

    direct_roas?: number

    Ad GMV/Ad Expenditure. (item gets purchased from the clicked ads.)

    expense?: number

    Ad Expenditure

    hour?: number

    This is the parameter to indicate each hour the performance record belongs to.

    impression?: number

    Number of times buyers see ads

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