Optionalaverage_Average Basket Size = Sales ÷ Orders. It measures average sales per order
Optionalaverage_Average selling price=Sales ÷ Units Sold. It measures average sales per unit.
Optionalcurrencycurrency code used for all monetary metrics of this shop item
Optionalflash_The number of placed orders, including unpaid orders.This includes flash sales done by seller and platform.
Optionalflash_Total flash sale order value (paid and unpaid) within the selected time period (done by both seller and platform flash sale), reflecting the sales amount received by sellers after deducting seller rebates. Note: This value includes sales from cancelled and return/refund orders.
Optionalflash_The number of units associated with the orders placed, including unpaid orders.This includes flash sales done by seller and platform.
Optionalitem_Item conversion rate = Units Sold ÷ Product Views.
Optionalitems_Items Per Order = Units Sold ÷ Orders. It measures the average number of items sold per transaction.
Optionalorder_Number of orders divided by total number of product clicks, over the selected time period. This metric is only available after 31/12/2023
OptionalordersThe number of placed orders, including unpaid orders.
Optionalproduct_Total number of times your item cards were clicked over the selected time period, on both App and PC. This metric is only available after 31/12/2023.
Optionalproduct_The number of visits to the product page.
OptionalsalesTotal order value (paid and unpaid) within the selected time period, reflecting the sales amount received by sellers after deducting seller rebates. Note: This value includes sales from cancelled and return/refund orders.
Optionalunique_Total number of unique visitors who viewed your shop, product detail pages, or item cards in Live or Video over the selected time period. Multiple views of one page by the same visitor is counted as 1 unique visitor. This metric is only available after 31/12/2023
Optionalunits_The number of units associated with the orders placed, including unpaid orders.
Optionalvoucher_Total number of unique buyers who applied your vouchers at least once, in all placed orders over the selected time period.
Optionalvoucher_Cost to Income Ratio (Voucher Cost/Gross Sales) measures the cost of vouchers relative to the revenue generated by the voucher from the sales of your shop's products.
Optionalvoucher_Total cost of vouchers applied at checkout, including shipping fees and excluding other promotions, over the selected time period.
Optionalvoucher_Total value of all placed orders using your vouchers, including shipping fees and excluding other promotions, over the selected time period.
Optionalvoucher_Usage Rate = Vouchers Redeemed / Vouchers Claimed * 100%
GetShopSalesPerformanceDetailSummary sub-interface for GetShopSalesPerformanceDetailResponseData